If you are an entrepreneur on the virtual platform, and your online business still lacks a responsive web design; then you are surely missing out on golden opportunities of revenue generation. With widespread adoption of tablets and mobiles, there has been an upsurge in the requirement for mobile-responsive business websites. Presently, every online business with Search Engine Optimization amongst their core online marketing strategy is finding mobile-friendly websites as a necessity. Breeze through the article and find out the need for responsive web designs for your online business.
Availability of Fluid Operation
Business websites with responsive web designs allow fluid operation. Irrespective of the screen resolution and size of your device, responsive web designs allow free movement of content from any device. Your target customer pool can now view your products and enjoy easy navigation through your business website, no matter what devices they use.
Enhanced User Experience
As an ingenious entrepreneur, you must keep note of certain significant aspects. There is no denying the significance of content in your business’ digital marketing plans. Simultaneously, you must also give equal importance to user experience. Enhanced user experience will draw your target consumers towards your business content. And this is where you need responsive web designs. Alongside maximizing user experience, responsive designs allow navigation from any device at any point in time. With it, even the first-time visitors will not have to scroll or resize their device screens.
According to Google, responsive website design is the best marketing component for any online business. Additionally, it is also recommended for every enterprise on the virtual platform. With the same HTML and only one URL, business sites with responsive website designs have the best configurations for Google search engine.
Supported by Google
Google can efficiently and easily organize, crawl and index contents of these websites. On the contrary, separate mobile sites have different HTML as well as URL than their counterparts on desktops. As a result, Google has to index and crawl different versions of the same website separately. Other than that, content on a single website is highly beneficial for users too. They can easily interact with, share and link to such contents. And responsive website designs make it happen. Moreover, with a whopping 67% share of the digital search market, Google has huge importance in the virtual platform. Therefore, its recommendations will not be ignored.
A Cost-effective Solution
Rather than having separate business websites for multiple devices, it will be more cost-effective to have a single business website matching the requirements of every device. Quite inevitably, the cost of designing a single website will be much lesser than that of two separate websites. Moreover, your target consumers will also fail to experience advanced navigation in separate mobile websites. In case of responsive web design sites, they have the liberty to maintain a common web address for your business website and enjoy advanced navigation.
Apart from the benefits mentioned above, responsive web designs offer other advantages too. Mobile sites with responsive designs are easily manageable. Additionally, because of a single website, you will not have to bear the brunt of two separate online marketing campaigns.
With all the benefits of responsive web designs stated above, it is no longer an option but an essential requisite for all online businesses.